THIS IS A SYLLABUS OF MASTER'S DEGREE PROGRAMMES IN BUSINESS SCHOOL
Tourism Marketing and Management
Master's Degree Programme in Tourism Marketing and Management provides students comprehensive knowledge on how to manage and market tourism businesses and destinations in modern, global tourism field. The studies focus on understanding the customer, creating value for all people and organizations involved in tourism, small and medium-sized enterprises, and on wellbeing of tourists, nature, businesses and local people. The education will give the students knowledge and tools to work in various positions in the field, such as an entrepreneur, a destination marketer, social media specialist, business manager or a consultant, just to name a few examples. Focus on technology, wellbeing, and responsible tourism will give the student a great position to work in the field of tourism with skills and knowledge respected and sought after by employers. The students become problem solvers who enjoy challenges and want to see the effects of their work. They are critical thinkers who can identify and tackle complex problems in the field of tourism. They are creative, service oriented, quality conscious and hard working. These aims are achieved in the programme with the latest academic knowledge combined with real life business challenges.